The global coding and marking equipment market size was valued at USD 17.53 billion in 2024 and is expected to grow at a CAGR of 6.1% from 2025 to 2030. The market growth is primarily driven by the growing demand for product traceability in key industries such as food and beverage, pharmaceuticals, cosmetics, and electronics. In addition, stringent regulations regarding product labeling and safety standards have also accelerated the adoption of advanced coding and marking systems. Some of the important factors contributing to this trend include innovations in coding technologies such as laser and thermal inkjet (TIJ) solutions, as well as increasing automation in manufacturing and packaging processes.
Advances in coding and marking technologies enable companies across a wide range of industries to improve operational efficiency and achieve cost effectiveness through innovative systems. Advanced coding and marking equipment with high-precision capabilities, such as laser, TIJ, continuous inkjet (CIJ) and thermal transfer, are critical to accurately and efficiently marking a wide range of materials. This technology is critical in the food, pharmaceutical, cosmetics, electronics, automotive, logistics and packaging industries. Coding and marking equipment is widely used for product identification, traceability, compliance marking, date coding and batch numbering as it meets stringent security, quality control and anti-counterfeiting standards. Leading companies are implementing these solutions to improve efficiency, minimize errors and optimize manufacturing and supply chain processes.
For example, in September 2024, renowned coding and marking company Domino Printing Sciences launched a high-speed laser coding machine for the packaging industry. This advanced system enables accurate coding on a variety of media while reducing operating costs, allowing companies in highly regulated industries to maintain compliance and productivity.
In addition, increasing investments by government agencies and private organizations in regions such as North America, Europe, and Asia Pacific have also accelerated the research and development of coding and marking technologies. Funding programs such as the US National Innovation Strategy and Germany’s Industry 4.0 program are supporting technological advancements that are driving market growth. As coding and marking technologies continue to advance, companies will benefit from improved traceability, regulatory compliance, and product authenticity, further driving the industry’s growth.
In 2024, the continuous inkjet (CIJ) printer segment will be the leader in the coding and marking equipment industry, accounting for 32.3% of total revenue. CIJ printers are known for their non-contact, high-speed coding capabilities, enabling versatile and reliable coding on high-volume production lines. The widespread popularity of CIJ printers and inks has further strengthened this segment, encouraging manufacturers to innovate and protect their market share.
The thermal inkjet (TIJ) printer market is expected to grow at the highest CAGR during the forecast period owing to its cost-effectiveness, high-speed printing, high output quality, and ease of use on a wide range of materials including plastic, paper, cardboard, and metal. TIJ printers require minimal operator training and can be put into operation immediately, making them an attractive option for businesses looking for an efficient and user-friendly printing solution.
In 2024, the food industry dominated the coding and marking equipment market, driven by stringent safety standards in online and retail channels. A robust coding system helps clearly indicate expiration dates, lot numbers, and traceability, which are essential for brand protection and differentiation. Growing consumer demand for traceable labeling and certification has further increased the industry’s reliance on advanced coding solutions.
The pharmaceutical industry is expected to grow at the highest CAGR during the forecast period. Accurate coding helps ensure product compliance, serialization, and authenticity to meet stringent regulatory requirements. The COVID-19 pandemic has further increased the need for accurate labeling of essential medical devices, further driving the industry’s need for reliable coding systems.
North America is set to lead the global coding and marking equipment market in 2024 with a revenue share of 30.9%, owing to continued investment in R&D, a growing manufacturing base, and the thriving presence of renowned coding technology providers. Stringent regulatory standards in the pharmaceutical, food, and automotive industries are driving the demand for accurate and reliable coding solutions in the region.
In North America, the United States dominates the coding and marking equipment industry, driven by strong compliance demand in the pharmaceutical and food industries, adoption by automotive and electronics manufacturers, and a strong innovation ecosystem. Growing demand for efficient supply chain management tools across industries is further driving the market in the United States.
Europe remains a promising region for the coding and marking equipment market, driven by rapid digital transformation in the pharmaceutical, cosmetics and automotive industries. Government support for traceability and anti-counterfeiting measures, as well as high awareness of compliance, have increased demand for advanced coding technologies.
Germany leads the European market thanks to its advanced manufacturing sector, the growing popularity of high-precision code quality control and its focus on research and development. The development of collaborative and precise marking solutions has further strengthened Germany’s position in the regional market.
Asia Pacific accounts for a significant share of the global coding and marking equipment market in 2024, driven by large-scale production, stringent regulatory requirements, and widespread adoption of advanced coding solutions in key industries. The region’s high number of coding applications in the food, pharmaceutical, and automotive industries further strengthens its market position.
China is the fastest growing region in Asia Pacific, driven by strong demand for coding from large manufacturers, strong R&D capabilities in industrial automation, and government support for innovation. China’s large manufacturing sector and focus on product traceability make it a key market for coding and marking equipment.
Some of the major companies in the coding and marking equipment industry include Danaher Corporation, Hitachi Ltd., and ProMach Corporation. Key market players are adopting strategies such as innovation, increased focus on R&D, expansion, product portfolio improvement, partnerships, and collaborations to cope with increasing competition and increasing technology adoption.
Danaher Corporation, through its Videojet and Linx subsidiaries, provides comprehensive precision coding and marking solutions for a variety of industries, including pharmaceuticals, food and beverage. Danaher solutions are known for their high-performance inkjet, laser and thermal transfer printing technologies, supported by advanced data integration capabilities to ensure compliance, traceability and product authentication.
Hitachi Ltd. provides reliable coding and marking systems, including continuous inkjet and laser printing solutions, specifically designed for high-speed production in the automotive, electronics, and consumer goods industries. With a focus on innovation, Hitachi has integrated the capabilities of the Internet of Things and automation to improve traceability and operational efficiency in large-scale manufacturing.
Below are the leading companies in the coding and marking equipment market. Together, these companies hold the largest market share and set the trends in the industry.
Domino Printing Sciences will introduce the K300 compact monochrome inkjet printer at Labelexpo Americas in September 2024. Designed for high-speed variable data printing, the printer easily integrates into existing production lines and supports label customization with QR codes and lot information. The K300 will be showcased alongside Lake Image Systems’ 2D code verification solutions to meet the growing demand for 2D codes in the packaging industry.
In April 2024, Markem-Imaje launched MW2160P, a versatile opaque white ink for extruded products such as PVC and rubber, compatible with its CIJ 9750+ printer. This durable ink offers excellent visibility and adhesion, is bend- and water-resistant, and is ideal for demanding industrial applications. Known as the “Swiss Army Knife” of CIJ inks, it delivers reliable print quality on a variety of substrates.
USA, Canada, Mexico, UK, Germany, France, China, Japan, India, Australia, South Korea, Brazil, United Arab Emirates, Kingdom of Saudi Arabia and South Africa
Danaher Corporation; Domino Printing Sciences GmbH; Hitachi Ltd.; Markem-Imaye Group; Matthews International; Leibinger Group; REA Elektronik GmbH; ProMash Inc.; Koenig & Bauer Coding GmbH; HSA Systems A/C
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Post time: May-19-2025